Dental Office Marketing: Is it Working?
When you’re spending a portion of your overhead on marketing for your dental office, it’s essential to know if your marketing efforts are paying off. Tracking your marketing’s effectiveness is key—but analyzing that data is even more important. You can track every possible metric, but if you don’t take the time to analyze it, you’ll never truly understand the impact of your efforts.
Start by tracking these Key Performance Indicators (KPIs) to gauge your marketing:
- How many people called your office?
- How did they hear about you?
- Did they schedule an appointment?
- If they didn’t schedule, what was the reason?
These metrics give insight into whether your marketing is attracting potential patients and converting them into actual appointments. But it doesn’t stop there—understanding why some patients didn’t schedule is equally important. If there’s a consistent reason patients aren’t booking, it could signal a larger issue, such as pricing concerns, scheduling difficulties, or even miscommunication on the marketing message itself.
Knowing your Return On Investment (ROI) is crucial. At the very least, your dental office marketing should pay for itself. Ideally, it should bring in more revenue than you’re spending. To calculate ROI, look at how much you’re investing in marketing compared to how much new business it generates.
Sometimes, it’s not just about the marketing message or the ad spend. There could be obstacles in the practice itself preventing new patients from scheduling. Maybe it’s long wait times or difficulty booking appointments. Identifying and addressing these hurdles is just as important as crafting a solid marketing campaign.
Join Tiff and Denea as they dive deeper into how you can evaluate your marketing and uncover whether it’s truly effective or if there are other challenges keeping patients from your practice.
If you would like to chat with us, schedule a free strategy call or email us at [email protected]